Nordic Ski Report Winter 2025/26 -

Key highlights from the report

• International demand is accelerating
  Foreign visitation is rising across Sweden, Norway and Finland, reducing reliance on domestic travel and strengthening occupancy resilience. Nordic resorts are becoming part of a broader global ski network, attracting both European and long-haul travelers.
• Climate resilience strengthens fundamentals
  Long, predictable seasons, typically from late autumn to early summer, provide greater snow reliability compared to parts of Central and Western Europe. Lower weather-related volatility improves operational stability and underwriting confidence.
• Diversified demand reduces market risk
  A broader international guest base enhances revenue stability for lift operators, hospitality assets and resort-linked real estate. Cross-border tourism flows are deepening demand and supporting long-term capital deployment.
• Global visibility through major events
  Recurring Alpine and cross-country World Cup events in Åre, Lillehammer and Levi reinforce international awareness, strengthen destination branding, and support sustained global exposure.
• Competitive pricing with premium positioning
  Compared to many Alpine benchmark resorts, Nordic destinations offer competitive lift pass and accommodation pricing, lower visitor density and less congestion, appealing to families and premium international travelers seeking space and quality experiences.
• A structurally attractive real estate segment
  The intersection of globalisation, climate advantages and cost competitiveness positions Nordic ski destinations as strategically attractive real estate markets offering resilient income potential and long-term value growth across multiple property segments.