The Nordic ski market is entering a new phase of internationalisation. In the 2025/2026 edition of Newsec’s Nordic Ski Report, we explore how growing cross-border tourism flows, climate resilience and competitive pricing are reshaping ski destinations across Sweden, Norway and Finland into structurally attractive real estate markets.

As global mobility increases and climate variability becomes a more material investment factor, Nordic resorts are emerging as resilient, diversified and increasingly international destinations, offering both stable income streams and long-term development potential.

Nordic Ski Report Winter 2025/26


Foreign visitation is rising across Sweden, Norway and Finland, reducing reliance on domestic travel and strengthening occupancy resilience. Nordic resorts are becoming part of a broader global ski network, attracting both European and long-haul travelers.

Climate resilience strengthens fundamentals


Long, predictable seasons, typically from late autumn to early summer, provide greater snow reliability compared to parts of Central and Western Europe. Lower weather-related volatility improves operational stability and underwriting confidence.


A broader international guest base enhances revenue stability for lift operators, hospitality assets and resort-linked real estate. Cross-border tourism flows are deepening demand and supporting long-term capital deployment.


Recurring Alpine and cross-country World Cup events in Åre, Lillehammer and Levi reinforce international awareness, strengthen destination branding, and support sustained global exposure.

Competitive pricing with premium positioning


Compared to many Alpine benchmark resorts, Nordic destinations offer competitive lift pass and accommodation pricing, lower visitor density and less congestion, appealing to families and premium international travelers seeking space and quality experiences.

A structurally attractive real estate segment


The intersection of globalisation, climate advantages and cost competitiveness positions Nordic ski destinations as strategically attractive real estate markets offering resilient income potential and long-term value growth across multiple property segments.

The Nordic and Baltic real estate markets remain resilient and future-ready. The latest Newsec Property Outlook highlights structural strengths—such as stability, climate resilience, and transparency—that secure long-term growth and enduring investment appeal.

The Nordic and Baltic region: A safe haven in troubled times

Mission Predictable: Strategic Stability in the Nordic and Baltic region

Stability in an Uncertain World Real Estate Markets Remain Resilient

Despite rising geopolitical tensions, shifting trade patterns, and demographic pressures, the Nordic and Baltic real estate markets continue to distinguish themselves as resilient and future-ready. The latest 

 highlights how structural strengths—from institutional stability and climate resilience to transparent investment environments—provide a unique foundation for long-term growth.

“We can see a clear trend that the Nordics and Baltics are becoming relatively more attractive to international real estate investors. Given the current geopolitical uncertainty, this trend is likely to continue,” says Max Barclay, CEO of Newsec.

The region remains exposed to U.S.–EU trade frictions, demographic change, and new defense priorities. Foreign trade faces some uncertainty due to U.S. tariffs, yet high productivity, efficient labour markets, and globally competitive industries allow the Nordics and Baltics to withstand disruptions better than much of Europe. For real estate, this translates into steady demand for logistics hubs, offices, and urban residential developments—even in periods of heightened uncertainty.

Moreover, trade with the United States represents only a small share of total exports, limiting the overall impact on the property market, though the global environment still calls for continued vigilance.

Climate Advantage Attracts Long-Term Capital

As climate pressures intensify across Europe, the Nordics and Baltics benefit from a cooler, more stable environment that strengthens their position for long-term investment. Low corporate tax rates, ease of doing business, and world-leading transparency further enhance the region’s appeal, consistently driving real estate transactions that outperform larger European markets on a per-capita basis.

“All of this adds up to enduring investor confidence and a market that consistently outperforms its peers,” says Max Barclay.

Defense Spending and Demographics Drive New Demand

Rapidly increasing defense budgets across the region are expected to reshape demand patterns, with the need for warehouse and logistics space projected to grow significantly by 2035. At the same time, demographic shifts are creating growth opportunities in healthcare, senior housing, and climate-adapted infrastructure—transforming urban development and opening new avenues for investment.

Outlook: Turning Global Risks into Opportunities

 presents three scenarios for the coming decade—from limited trade tensions to full-scale geopolitical fragmentation. In each case, the Nordic and Baltic real estate markets maintain a strategic edge: the ability to turn global volatility into opportunity. In a world where predictability is highly valued, the region offers exactly that—a blend of resilience, transparency, and long-term growth potential.

Newsec Property outlook - Autumn 2025

The Nordic and Baltic region: A safe haven in troubled times

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